Abstract:

The aim of this study is to determine the effects of memorable customer experiences on green hotel guests’ memories and loyalty behaviours. The population of this study consists of the green hotels’ customers in Turkey. Survey method was used as data collection tool in the research. 410 participants were reached by convenience sampling method in the study. Confirmatory and Exploratory Factor Analyses were applied to the scales used in the study. The memory based consumer experience scale is divided into four sub-dimensions (education, entertainment, aesthetics and escape). According to the results, aesthetics and escape has a positive effect on memories of guests. Education and entertainment hasn’t a positive effect on memories of customers. Furthermore entertainment and aesthetics has a positive effect on loyalty. But education and escape hasn’t same positive affect on loyalty. 

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