Abstract:

Academic studies on country's image have been conducted since 1930. Creation of country image includes several key features as economic, politic, ecologic, technologic conditions, history and cultural background as well as human resources of that country. We can say that the country image as a subject attracts attention of academic studies. Although there are many studies on the image of Turkey in Kyrgyzstan, there is no published research on the image of Kyrgyzstan in Turkey. The main purpose of this study is to determine Turkish citizens’ perception toward Kyrgyz and Kyrgyzstan. For this purpose, it was carried out survey among 358 participants. The findings suggested that Turkish citizen’s perceptions toward Kyrgyz and Kyrgyzstan generally positive. But there is a significant difference between participants who has already visited Kyrgyzstan and hasn’t visited yet. In other words, after visiting Kyrgyzstan Turkish citizens’ view is being changing in a negative direction.

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