Özet:

Entrepreneurship academics emphasises that entrepreneurship research should embrace the complex process of entrepreneurial activity and the underlying contextual factors. Not only the entrepreneurial process but entrepreneurial learning too is equally influenced by variety of contextual factors because entrepreneurs continually have to respond to their environments. Gender and industry context are another dimensions that potentially add to this complexity. Present paper seeks to offer insights in to the use of grounded theory and narrative techniques for researching entrepreneurial learning of creative women entrepreneurs. In this article grounded theory and narrative techniques are integrated and applied to the same data set (collected through in-depth interview technique) to generate multidimensional view of entrepreneurial learning of creative women entrepreneurs. Findings from both are integrated to offer an understanding to this complex phenomenon in a dynamic context. Grounded theory allowed an inductive analysis of the data which facilitates to see not only the patterns within data but also provides insight in to how these patterns are associated with each other while narrative analysis append chronological dimension to the data which allowed us to see how the learning evolve over time and the respective role of each time period in the learning process. It is concluded that grounded theory analysis when integrated with narrative analysis generates a rigours and multidimensional understanding of entrepreneurial learning and gender in the dynamic context of creative industry. Key words: Entrepreneurship, Learning Process, Grounded Theory and Narrative Techniques

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