Abstract:

Tourist activity, in general, is influenced by seasonality phenomenon, which means that the company's marketing policy must adapt supply to the specific needs of consumers, no matter the time of year. However, the services demand have identified opportunities in tourism, while implicit threats. It is therefore necessary to analyze the material, financial, technical and managerial aspects of agro pension. These resources illustrates the possibility of upgrading the capacity of existing accommodation. In the study we used as indicators the number of arrivals and the number of overnight stays in agro hostels in Romania, by region, for 2010 and 2014, by months, thus obtaining data on the influence of seasonality. We concluded that agri-tourism records the highest number of tourists in summer (July-September), but in some regions it begins to develop in winter also. The only region with almost permanent activity is Bucharest-Ilfov, which has the lowest number of rural locations.

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