Abstract:

The individual pension system is a system that aims to maintain the well-being that individuals live while working in the pension period, where participation is voluntary, assessing the savings of individuals in various funds in the form of monthly contribution, creating an additional source of income in the pension period and based on public-private sector cooperation. In this context, this study has studied whether consumers’ individual retirement system purchasing intention and purchasing behavior differ according to demographic characteristics. For this purpose, data were collected by face-to-face survey method with more than 430 bank customers aged 18 years old, who lived in the city centre of Sivas, easily identified through sampling. Independent samples to the data have been applied T Test and One Direction ANOVA. According to the results of the analysis, consumers’ individual intention to purchase pension and behavior of purchase varies according to some factors, while some indicate that there is no statistically meaningful difference. In the internal consistency analysis, the Cronbach α ratings of the factors were as follows: 0.782 for the BES purchase intention and 0.843 for the BES purchase behavior. The Cronbach α ratio for the whole measure was 0.884.