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Bu çalışmada farklı sektörlerden 100 girişimin yenilik faaliyetleri Çok Kriterli Karar Verme (ÇKKV) Yöntemleri ile değerlendirilmiştir. 100 girişimin 2014-2016 yılları arasındaki üç yıllık dönem verileri TUİK resmi web sitesinden alınmıştır. Çalışmada Ar-Ge dışındaki yenilik faaliyetleri; ürün yeniliği, süreç yeniliği, pazarlama yeniliği ve organizasyonel yenilik faaliyetleri olarak ayrılmıştır.Kriter ağırlıkları Entropi yöntemi ile hesaplanmıştır. 100 girişimin yenilik faaliyetleri değerlendirilirken de Çok Kriterli Karar Verme yöntemlerinden en çok faydayı sağlayan alternatifin seçimini amaçlayan MAUT (Multi Attribute Utility Theory) yöntemi kullanılmıştır. Çalışmaya göre yenilik faaliyetleri değerlendirildiğinde pazarlama yeniliği açısından en iyi performans İmalat Sanayi, en düşük performans Elektrik, Gaz, Buhar ve İklimlendirme Üretimi ve Dağıtımı sektöründe; organizasyon yeniliği açısından en iyi performans Reklamcılık ve Piyasa Araştırması, en düşük performans Bilgi ve İletişim sektöründe görülürken ürün yeniliği açısından değerlendirildiğinde en iyi performans İmalat Sanayi, en düşük performans Mimarlık ve Mühendislik, Teknik Test ve Analiz faaliyetleri alanında ve süreç yeniliği açısından da en yüksek performans Madencilik ve Taş Ocakçılığı, en düşük performans finans ve sigorta faaliyetlerinde izlenmektedir.
In this study, innovation activities of a hundred enterprises from different sectors have been evaluated by using Multi Criteria Decision Making (MCDM) methods. These hundred enterprises' 3-year period data that belong to 2014-2016 years have been collected from the official website of TUIK (Statistical Institute of Turkey). In this research, all innovation activities except research and development activities are discussed. These activities are defined as product and process innovations, marketing innovations and organizational innovations. The determined criterion weights have been calculated with Entrophy method. Then, the hundred enterprises’ innovation activities have been evaluated by MAUT (Multi Attribute Utility Theory) method, which is a multicriteria decision making method to select the highest value providing alternative. As a result; in terms of marketing innovation, manufacturing industry has the best performance; electric, gas, steamand air conditioning production and distribution has the worst performance. Interms of organizational innovation, advertising and market research has the best performance; information and communication sector has the worst performance. In terms of product innovation, while the best performance belongs to the manufacturing industry, the worst performance belongs to the field of architectural and engineering, technical testing and analysis activities. In terms of process innovation mining and quarrying has the best performance and finance and insurance activities have the worst performance.
In this study, innovation activities of a hundred enterprises from different sectors have been evaluated by using Multi Criteria Decision Making (MCDM) methods. These hundred enterprises’ 3-years period data that belong to 2014-2016 years have been collected from the official website of TUİK (Statistical Institute of Turkey). In this research, all innovation activities except research and development activities are discussed. These activities are defined as product and process innovations, marketing innovations and organisational innovations. The determined criterion weights have been calculated with Entrophy method. Then, the hundred enterprises’ innovation activities have been evaluated by MAUT (Multi Attribute Utility Theory) method, which is a multicriteria decision making method to select the highest value providing alternative. As a result; in terms of marketing innovation, manufacturing industry has the best performance; electric, gas, steamand air conditioning production and distribution has the worst performance. Interms of organisational innovation, advertising and market research has the best performance; information and communication sector has the worst performance. In terms of product innovation, while the best performance belongs to manufacturing industry, the worst performance belongs to the field of architectural and engineering, technical testing and analysis activities. In terms of process innovation mining and quarrying has the best performance and finance and insurance activities have the worst performance.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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