Abstract:

Benefiting from a gastronomic element in the marketing of destinations is gradually increasing in recent years. Taking into account local factors benefiting from the city's food cultivated in the marketing of destinations to attract tourists to the city, to provide branding and developing the economy of the city as a result. The gastronomic culture is also a destination that is not the only destination dining diversity; people's lives, history shows traditions and values. In the study, production for local products in Diyarbakır, the owners of enterprises engaged in marketing and sales, business managers and other employees with negotiated and gastronomic culture in Diyarbakır views on the effects of the city's marketing and branding to be taken. Prepared a questionnaire of 150, 112 were answered. Data were analyzed using SPSS reviewed. Accordingly, businesses, and that the hygienic quality of the services they provide; the products they produce delicious, traditional, argue that since it's private and Diyarbakır. However whether these businesses are offered enough share of customers in Diyarbakır, local food and accommodation in Diyarbakır common sense realized that they could hardly favorable for the promotion of food business outside the province of Diyarbakır. Keywords: Gastronomy Tourism, City Branding, Marketing. Jel Classification: M19, L83

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