Abstract:

Language is a communication tool that provides understanding of the parties between each other; is a part of the culture. Therefore, deteriorations in the language affect the culture adversely, too. The fact that names of business is not prepared in accordance with the rules of Turkish; that businesses are named using foreign elements; symbols, affixes and prepositions which belong to foreign languages are used in names of business increase language pollution. In this article, the names of businesses in Odemishave been tried to be examined. Some of the owners of business were interviewed, and asked about the reason of their choice in naming their businesses and their education. From SaracogluStreet that covers a large part of center of Odemis 114 businesses, from Mithatpaşa-Fatih street 85 businesses, from Cumhuriyet street 56 businesses, and from other streets total 21 names of businesses were taken as examples. Some examples were evidenced by photographs. Names of the businesses ofmedical doctors, lawyers etcwere not included in the research. In Odemisit is possible to see business names that are appropriate to the rules of Turkish, that comprise Turkish words or words that have become Turkish besides business names that have an elliptical structure, that are contradictory to syntax and spelling rules of Turkish, and that comprise foreign words and abbreviations. One of the biggest problems that are observed in the creation of the names of businesses is the use of foreign words.

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