Özet:

In this study, first of all it’s mentioned about importance of milk and milk products and consumption statistics in Turkey and in the World. Then, it’s conducted questionnaire to 1000 (a thousand) people to reveal demographic factors that affect consumption of milk and milk products of people who live in 3 metropolitan cities such as Istanbul, Ankara and Izmir. Demographic differences are examined by chi square test according to milk and milk products such as milk, yoghurt and cheese consumption. Besides factor analysis is made in line with giving answer to likert scale. According to factor analysis result; consumers merge under the name of 3 main factors. Best important factor is determined as ‘’confidence’’. Confidence Analysis and Kolmogorov Smirnov normal distribution test ‘executed to Consumption of milk and milk products’ subscale. As a result, it is determinated not to distribute subscale of consumer idea about milk and milk products normal. And Mann Whitney U test has been executed among Non parametric tests. Consequently, it has been determinated that there are no significant differences with regard to provisions subscale of gender, confidence price importance of brand, nutritional value, expire date.

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