Abstract:

Conditions of competition are reshaped with globalisation. In our day, organisations aren’t only active in their own sectors but also at the same time in worldwide competitive conditions. The understanding of low price and high quality that organisations apply to be better than their competitors and maintain their existence is no longer valid. Organizations have to define different strategies in order to show high performance. Naturally, this situation has affected the operations and performance measurement methods of organizations. Balanced scorecard is a multidimensional strategic performance tool that evaluates the performance of the organizations which operate in fierce competitive environments andit uses both financial and non-financial indicators. In this study, conceptional perspective of balanced scorecard is drawn as the progressive history of the construct has changed over time.

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