Atıf Sayısı
95
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101
İndirme
40
Internet caused a radical change in social and business life during recent years. Today, internet is an important communication channel in the marketing. The most important reason on starting to use the internet is that it has cheap cost of usage. For this reason, consumers use the internet frequently. This is why the internet is extremely important in terms of marketing. This study evaluated the Internet marketing activities, consumer purchase decision process.
Alan : Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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