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  Citation Number 49
 Views 75
 Downloands 28
İnternet Üzerinde Ağızdan Ağıza Pazarlama Uygulama Örnekleri
2011
Journal:  
İnternet Uygulamaları ve Yönetimi Dergisi
Author:  
Abstract:

Word of mouth marketing, also called WOMM in English, is a marketing strategyform via oral or written in which consumers share&spread other people aboutproduct or firm. Word of mouth marketing is an extremely important factor in theconsumer’s final purchase decision in the conscious societies on the internet. Thispaper aims to evaluate word of mouth marketing applications on the internet.

Keywords:

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İnternet Uygulamaları ve Yönetimi Dergisi

Field :   Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 143
Cite : 669
İnternet Uygulamaları ve Yönetimi Dergisi