Internet is one of the important tools of marketing in globalizing world. In this study, it is tried to measure the effectiveness and the rate of online reservation and sales systems used by intercity bus companies in Turkey. The research population is comprised by intercity bus companies affiliated to Istanbul, Bursa and the Aegean regional directorate. According to research results, businesses use their websites preferably for advertising and promotion, communicate with customers, providing information to customers and creating a data base.
Alan : Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
Benzer Makaleler | Yazar | # |
---|
Makale | Yazar | # |
---|