Abstract:

Direct marketing in telephone banking has been an important topic recently. The success of such campaigns is directly proportional to the effective customer participation. The success rate of such campaigns that especially conducted by banks may be enhanced by data mining methods. The main purpose of this study is to implement the classification process via ant colony optimization which is a heuristic algorithm in data mining for telephone banking dataset. The real world data from a bank in Portuguese for analysis. The possibilities of the customer credit subscription were estimated by using ant colony optimization algorithm and the results were compared to other commonly used methods in data mining. The rate of the success were calculated by classifcation accuracy, sensitivity and spesificity.

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