Abstract:

Organizations currently performing in a highly competitive environment are increasingly interested in adopting advance technologies for their business operations. One of the places where these technologies are widely used is social networking (or commonly known as social media). Social media is not only used for entertainment and socialization, but also used for business purposes in organizations. However, knowledge about the impact of use of social media on employee job performance is limited. Therefore, the purpose of his empirical research was to investigate the effect of use of social media usage on employee job performance in the service providing sectors. Survey data were collected from 205 respondents through the simple random sampling technique. A Structural Equation Modelling method was employed for data analysis. Results demonstrated a positive and significant relationship between use of social media and employee job performance. Since the use of social media is inevitable in work environments, management in organizations should find ways to get the maximum benefit of its use in business processes.

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