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Boundary relations between the rate of relative revenue growth and increase rate in company’s marketing costs have been researched. The essence of boundary relation between the rate of relative revenue growth and increase rate in company’s marketing costs as well as the maximum indicator, which implies increase in marketing costs while revenue increase, have been identified. The methodical approach to determining the effectiveness of marketing activities, resulting in plans to increase revenue by lowering prices by percent and increase sales by Q percent, additional costs for marketing efforts are added to the event included into company’s total costs and form percent from the amount of all fixed costs, has been suggested.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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