In article the essence of personnel marketing has been determined and its place in the system of personnel management of machine-building enterprise has been mentioned. Tasks and functions of personnel marketing has been disclosed. The role of personnel marketing has been researched and mentioned as a tool of social responsibility of the machine-building enterprises in the conditions of socially oriented economy development.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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