Özet:

This article is devoted to the clarification of categorical-conceptual apparatus of the strategic analysis, the need for which is due to the lack of comprehensive scientific papers on the above topic and diverging scientific approaches to determine its substantive interpretation. Based on a critical analysis of the economic literature the author highlighted planned, process, methodological, accounting, controlling and systematic approach to the interpretation of the essence of strategic analysis and determined that strategic analysis is a multifaceted, complex category. Comparative evaluation of traditional current and strategic analysis allowed to identify the distinctive signs of the latter: the necessity of taking into account the influence of environmental factors on the activity of the enterprise; long-term character; use of a specific methodology of analysis; focuson the future; special purpose and objectives of implementation. In the article a concept of strategic analysis as a function of strategic management is specified, that aims at a comprehensive all-round study of the internal and external environment of a business entity, to determine the current state of affairs of the company and identify trends, features, possible ways of its development. Determined that the conduct of scientific researches in the area of strategic analysis require the development of its generalized conceptual models and refine goals, tasks, principles and methods of strategic analysis.

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