Abstract:

To comply with claims of a modern economy significantly increases the role of strategic revenue management in enterprises, and in the first place, strategic management of income generation. The concept of an income generation strategy is not disclosed in the scientific literature, in this connection in article describes and analyzes the main concepts which are similar in content to the category of income generation strategy of enterprises (strategy analysis of income, revenue strategy, development strategy of income). Defines the role and importance of income generation strategy in modern management practices and presented the author's definition of income generation strategy. In article considered income generation strategy a compared to financial strategy of the enterprise and proved the difference between them. Show the position of income generation strategy in the hierarchy of strategies of enterprises and spheres of influence at all levels of the company. Income generation strategy described as interlevel, components of which are elements of all the functional and resource strategies and established a direct and feedback between the income generation strategy and corporate, competitive, functional and resource strategy.

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