Özet:

The article examines the features of formation of competitive advantages, the depth of theoretical and methodological basis for the formation of competitive advantages at an enterprise. The author has reviewed the approaches to the formation of stable and long-term competitive advantages. The author has also overviewed the requirements which are to be met by competitive advantages of a company and the factors that affect the possibility of competitive advantages. The author develops her own approach to the definition of «competitive enterprise strategy», suggests to understand the concept as the perspective of company development, the way of achieving the goals a company sets for itself guided by its policy, using internal and external competitive advantages. The author implements the model of strategic management of enterprise development based on competitive advantage creating. The suggested model will take into account the maximum possible factors that impact on the development and implementation of strategies. Due to the model risks will also be reduced. The paper determines that the important stage of enterprise development strategic management based on competitive advantage creating is the management of changes and the management of resistance to changes caused by the influence of factors of external and internal environment.

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