Özet:

The factors that comprehensively characterize modern wholesale market are showed. The authors analyze the problems of real process modeling of business effective management of wholesale trade enterprises which operate in large quantities of goods in a wide range and under conditions of inaccurate and insufficient information and also when a market situation cannot be well predicted. These models are characterized by fuzzy decision-making processes. The mathematical model based on the theory of fuzzy sets, has been constructed to find areas of efficient business of wholesale trade under reformed economy, i.e. under conditions of large-scale decline in output, unpredictable price increases in related industries, rapid growth in the share of imported products and under conditions of enhanced financial differentiation between enterprises. The present business model of wholesale trade enterprises allows us to determine: - An optimal set of dependent consumers, i.e. those for which this wholesale company is practically the only supplier; - Set of competitors such as wholesale trade enterprises which also supply their products to the same customers as the company we investigate; - A set of consumers who practically do not use the services of the investigated company.

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