Özet:

The article presents the research results of development dynamics of the Ukrainian segment of different social networks in the global network. The general  methods of creation and development of online shop are described. The methods of creation and development of marketing communications for online shops and their influence on the development of electronic business in Ukraine are presented. The article gives the detailed analysis of statistical data on age & gender related  distribution of the Ukrainian segment of the biggest world social networks. The author also introduces  new instruments for marketing communications worked out by every social network. The basic principles of advertisement campaign realization for online shops with the use of target audience of certain groups in social networks are generalized.

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