Abstract:

In a digital world where concepts have lost what they denote step by step and where bodies are expropriated, souls connected to the computer screen with one touch display their lives in an unveiled manner to everybody. Despite this remonstrance, we voluntarily share our loved ones, our lives, our ideologies, our fears and our obsessions and peep each other. Even people, who were otherized and isolated in the real world, have found a place for themselves in society thanks to the Internet. Multiple selves connected to each other through fiber optic cables are trying to adapt to this new media order brought by these new technologies. Job descriptions of public relations specialists are constantly changing in this cyber age when institutions also have gained identity just like individuals. This study has significance in terms of redefining the roles undertaken through the public relations experts, with an eye to comply with the system who strive to be within the in social media and interpret same with a critical approach.

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