Özet:

Advertisement industry works to affect and persuade its target mass. It is necessary to have a good communication in order to convince the people. If an advertisement is important to persuade somebody, it is essential to have a perfect design. In the industry sector, a good graphics desing is very important. This research is done to determine suitability of Turkish State Railways advertising banners past and today graphic design principles. In research process, Turkish State Railways advertising banners is analyzed design concept, graphic design theory, its importance in of graphic design within advertising, and theory. Ten banners which have been chosen for research has been analyzed for the graphical and advertisement and gained findings are in light of annotated. The purpose of this research, consumer advertising graphic design of an effective communication with public awareness is an important tool to show that. By this research, advertisement posters suitability to graphical design principles with increase effectiveness consumer society and consumption tool for people is concluded.

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