Abstract:

ın financial events such as acquisitions and public offerings has become important to calculate the brand value as well as the market value of companies add to create customer loyalty the brand provides longterm cash flow to the investment for this reason the correct value of the brand value of the brand value is important ın this context the aim of this study is to develop new integrated brand valuation model especially financialbased brand valuation has been considered in the study of the study in the analysis part of the study among the methods of the brand value is calculated in the financial value of the solution of the financial value of the company in the list of the list of the key format of the reference to the key format of the reference to the reference to the reference to the reference to the key format of the reference to the reference to the reference to the reference to the reference to the solution of the reference to the reference to the reference to the reference to the reference to the key format of the reference to the reference to the reference to the reference to the reference to the solution of the reference to the reference to the reference to the reference to the reference to the reference to the value of the reference to the reference to the reference to the reference to the reference to the reference to the reference to the reference to

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