Özet:

Although there are a lot of target groups in place branding, children are considered as the most important actors of place branding both now and also in the future due to their power to influence their parents in decision-making process. Similarly, this situation is defined as an important issue to be taken into consideration in shaping the process for place branding too. In this regard, UNICEF supports the increase in the administrative capacity of cities in the framework of the Child Friendly City Initiative by stressing the importance of the issue. In this article, it is analyzed that how children take place in place branding studies and how they should take place as significant actors of the process. In this context, for this purpose, firstly a deep interview has been conducted with twelve people in order to define the criteria that a place should have in order to be child-friendly and then the importance of child-friendly concept in place branding has been discussed based on the pre-defined expectations of the target group by categorizing the concepts that may be belonging to the child-friendly place. As a conclusion, it has beenobservedthattheconcept of Child FriendlyPlaceBrandincludesthesocial, emotional and symbolic capitalare as of the place branding capital areas and that the individuals pay attention to be child-friendly place to make living and holiday preferences in that place.

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