Özet:

With the everyday development of new communication technologies and the increasing possibilities it offers, the interest in the technological world and the number of scientific studies on this issue is increasing. Especially in the last quarter of the century, when a social transformation related to social media occurred, some scientific environments have concentrated their research in this field. Some of the work on social media research is done through the efforts of private institutions, and some are produced as graduate studies in institutions associated with state-funded universities. The aim of this study is to reveal the quantitative and content characteristics of the postgraduate theses produced on social media in the universities in Turkey.  The universe of research is www.tez.yok.gov. The tr page covers 348 postgraduate theses obtained by searching for the word social media. All 348 theses in the universe of the study were taken to be assessed. In the study, the content analysis was made and codes were created in the framework of certain classifications based on the thesis subjects. As a result, many of the master's theses published in the social media field have been found to be written on topics: social media use (21.16%), social media (20.68%), social media marketing (4,59%), consumer purchasing behavior (3.44%), Facebook (3.16%) and Twitter (2.29%). The thesis in the master's thesis was published at the University of Marmara (21 thesis), and the thesis at the doctoral level was published again at the University of Marmara (12 thesis).

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