Özet:

(Framing Effect In Mutual Fund Decision) It is difficult for investors to make decisions about long-term saving investment instruments. According to the prior research concerning whether the past performance data is realible or not while predicting future returns, evidence has been found that future returns could not be exactly determined through past performance data. However individual investors, who do not have appropriate information supplies and recent events coupled with various scandals over the mis-selling of financial products indecision about investments, coincide with advertisements and promotional materials more and more, and be affected by the past performance data, because of the increases of advertisements and promotional materials. This affect is defined as “Framing Effect” in the area of “Behavioral Finance”. In this study, we investigate “Framing Effect” which effect equity and mutual fund investors in Bursa.

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