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  Citation Number 42
 Views 61
 Downloands 39
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Marka Değerleme Yöntemleri ve Marka Değerinin Mali Tablolara Yansıtılması
2008
Journal:  
Muhasebe ve Finansman Dergisi
Author:  
Abstract:

(Brand Valuation Methods And Reflection of Brand Value to Balance-Sheet)Different definitons of brand value is excited different brand valuation methods and arised big differences among brand values that are calculated by different methods. However, true calculation of brand value is an important point for especially accounting. Only if, it can be used in accounting and reflected in balance-sheet. Because of this reasons, this study, is emphasized on meaning of brand value, brand valuation methods, checked out comperatively, settings in international accounting standarts with settings in Turkish accounting application, and at last, a suggestion is offered.

Keywords:

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Muhasebe ve Finansman Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 1.227
Cite : 10.157
2023 Impact : 0.72
Details
Muhasebe ve Finansman Dergisi