Atıf Sayısı
3
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42
İndirme
18
Introduction of new products to the market by only packaging and labeling is not sufficient for trademark managements and success. Brand name of the product should also be distinctively perceived by the consumer. Increasing awareness of the brand name and preference for the brand also gain importance at this stage. To be successful, one needs to be decisive with the brand name and the branding strategy during the launching of the product into the market. This text provides detailed information on available branding strategies, what to highlight in these strategies and what would different alternatives bring to institutions as opportunities and threats.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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