Özet:

This study examines the relations between the music and entertainment world by considering the social capital theory. A great number of actors such as musicians, singers, record labels, managers, radio programmers, formal institutions, and sponsors, collaborate with each other in the music business. How do relations develop in music and media sectors, in which many different actors are involved? This paper specifically aims to present the form of relations between musician, audience and industry. In doing so, changes in the new media era have been reinterpreted. Approximately 50 artists, employers, and employees of music and media industries have been interviewed. 200 followers were surveyed to understand their usage of social media. Some of the audiences have been interviewed and participant observation has been made on social networking websites. The role and importance of trust, reciprocity, and socialization, as norms of social capital, has been indicated. The effects of social capital on the music world has been explained via examples in terms of sociological and economic aspects. How has new media changed the relations between these actors?

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