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The aim of this study is the high-low price perceptions of consumers differ from each other according to demographic characteristics and determine the relationships between the factors. The study population consisted of students Dumlupınar University Institute of Social Sciences. Research data was collected using a questionnaire of 114 students. According to the findings, there is difference between the product that can be found easily and with less functional according to demographic characteristics and being first and limited number, there is no difference in terms of other factors. Also positive relationships among the factors that have been identified.
The aim of this study is the high-low price perceptions of consumers differ from each other according to demographic characteristics and determine the relationships between the factors. The study population consisted of students at the Dumlupınar University Institute of Social Sciences. Research data was collected using a questionnaire of 114 students. According to the findings, there is a difference between the product that can be found easily and with less functional according to demographic characteristics and being first and limited number, there is no difference in terms of other factors. Also positive relationships among the factors that have been identified.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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