Abstract:

Consumer behavior, consumer expectations of what a service offered is a phenomenon associated with the fixed rate. Consumer behavior, evidenced by the rising impact of competitive conditions in terms of profitability and a sustainable focus on the most important concepts that are required during the first is located. Person purchasing any product that directs a particular need exists. But this need is perceived in various ways by each consumer, consequently both consumers decision to purchase a particular product when they are being influenced by different motives. It is a known fact that advertising and promotion encourages customers for shopping and has an effect on the product by becoming a brand. Brands are willing to lead the customers with their advertisements. It is expected that the advertising campaigns would raise the export of Turkish companies to Iraq. In this study, it is surveyed that the effect of the advertising campaigns of Turkish companies who are making export to Iraq on purchase

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