Abstract:

Financial public relations, which is a special field of public relations, today holds an important place in the public-open companies in terms of stock value, confidence and information provision. In a global competitive environment, the planned communication efforts of companies, investors and other target kits have a close impact on their stock values. The financial public relations work for different target audiences has many objectives such as increasing confidence and commitment to financial products, increasing the value of the stock and providing information to the financial environment. Companies use different means of communication to these objectives. Annual activity reports are one of these tools. The purpose of this article is to examine the annual activity reports of companies trading in the Transportation sector in the Stock Exchange of Istanbul (BIST) and to evaluate the annual activity reports according to the assessment questions in the scale of the Scorecard card developed by the Turkish Investor Relations Association (TÜYID) for the Investor Relations Award and in the context of financial public relations. The Scorkart scale includes three different categories of questions: Activity Report, Financial Results Report and Website. In this study conducted to the transport sector companies, the activity reports of the companies concerned were examined according to questions in the activity report category on the Skorkart scale, the answers to the questions were searched individually in the activity reports. The answers were addressed as "exist" or "no", the answers were given 1 point, the answers were given 0 points, the answers were given 1 point, the answers were given 0 points, and the answers were given 0 points. This study is of importance due to the fact that public relations are one of the few areas of the study, and that in this context, the annual activity reports, which are often examined by the investors relations, are evaluated as a means of financial public relations.

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