Özet:

Tourism has become one of the fastest growing and expanding industries in the world economy since the second half of the 20th century (Çımat ve Bahar, 2003; UNWTO, 2014). According to the United Nations World Tourism Organization (UNWTO) report published in 2013, it is understood that the number of people participating in international travel has exceeded 1 billion, and as a result of these movements an income of over 1 trillion dollars has been obtained (UNWTO, 2016). This research starts with examining the existing tourism potential of the Adana destination and examines the expenditures of tourists within the tourism destination. The role of these tourist expenditures in regional development was evaluated based on the economic effects of the destination. The purpose of this research is to evaluate the economic contribution of the tourism industry to the Adana economy in regional development. The increase in the number of tourists coming to Adana shows the necessity to measuring the contribution of tourism to the provincial economy. Within the scope of the study, a regional development survey was applied to 600 tourists visiting Adana province 396 of whom were Turkish Citizen. According to the results of the research, average tourist expenditure per person is 2232 TL. The result of multiplying the number of arriving tourists by the average per capita expenditure seems to have contributed directly to the Adana economy with approximately 2.44 billion TL / 642 million $ (1 $ = 3.8 TL). The development of tourism in Adana will provide economic contributions to the region and will contribute to the development of transport networks, infrastructure and superstructure, tourism enterprises, employment and other sectors in the region.

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