Abstract:

In this study, export, implementation of export supports, export credits and export incentives, implementation forms of export incentives applied in Turkey, international marketing strategies, the relationship between export incentives and international marketing has been tried to explain. This research aims to reveal the effect of implementation of export incentives to develop export in Turkey on international marketing. For this purpose, there was carried out intensive interview with a member firm of ITKIB which operates in textile sector in Istanbul and benefits from export incentives. On the evaluation of the interview, direct and indirect effects of export incentives on international marketing are concluded. It has been observed that the company which does not use most of the government supports and incentives, does not have enough information about these supports and incentives provided by the State.

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