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23
The main aim of this research is analysing the disabled tourism market toward its characteristics, demands and supplies in terms of customer oriented marketing mix.To this end, the aim of the study is to better understand the relationship between disabled tourists and tourism and also realizing more optimal marketing mix. At first, the terms of the relationship between disabled tourists and tourism, and marketing mix were analysed and then this market segment was examined for each marketing mix elements by using previous literature.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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