Abstract:

Occupational propaganda is a type of propaganda made in the areas occupied by the occupational forces, taking the support of the people, with the aim of ensuring obedience to the newly established order. The occupying party effectively uses the mass media of the occupied country to carry out the occupational propaganda. One of the most successful countries in the history of occupational propaganda was Vichy France (1940-1944) which was occupied by Nazi Germany. In Vichy France, established under the leadership of the Nazis, the Nazis controlled the mass media in the country, ensuring that propaganda was conducted in the desired direction. This study discussed how the occupational propaganda was carried out in Vichy France. In the study, propaganda posters printed by Pétain’s administration in Vichy, France, were studied under the indicative analysis method of French language scientist Roland Barthes. For this purpose, 8 propaganda posters identified using the method of sample for the purpose of the study (Pétain, the German Army, the French Workers, the SS, the Allies, the Complicants, Communism, the Jewish) were addressed in the fireful and arranged size of Barthes. In light of the findings obtained, it has been revealed that the Nazis: Vichy France in positive metaphors showed Nazi Germany, and the French partisans, Communism and Jews in negative metaphors.

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