Abstract:

This study is proposed to investigate the potential contribution of the internet to international tourism distribution channel value chain and its poetntial opportunities and threats in the light of the current literature. The evaluation has revealed that the internet creates two basic contribution to the tourism distribution channel value chain: (a) it increases the productivity of touristic product by decreasing the costs; (b) it can be used as a new and alternative distribution channel in the processes of making reservations and collecting information on the destinations where tourist may wish to travel. The study makes the evaluations on the base of the potential opportunities and threats the internet creates. These evaluations may help the potential researchers, the industry representatives and the students to gain a better understanding on the topic studied. Moreover, by determining the opportunities and the threats caused by internet on international tourism, it might guide the electronic marketing activity of the firms in this sector and let them get ready for the possible opportunities and threats

Keywords: