With the rapid advancements in IT( Information Technology) and globalism, there has been a certain situation that contains conscious and selective customers. By this effect, CRM has become an obligation in the market to identify the customers, understand what they wish or demand and up to these factors, acting in their ways. The corporations which use the CRM applications have had great advantages for acquiring the potential customers but the most importantly obtaining the existing customers. Also, it gets closer to the aim for creating the customer loyalty. In this study; the awareness levels of CRM, the customer approaches and the ideas about the benefits of CRM applications of the personnels who work in the different positions for the Egean Region centered companies compete with each, has been searched. With the survey results of 96 personnels, it is seen that the personnels who are more educated than the others and the personnels whose positions are call-center and the managers have more information about CRM and its applications, the general personnels approach to the customer is “ the customer is a friend and a partner to the corporation, some of the the service criterias of the customers change due to the improvements and arragements of the informations gotten from the potential or current customers by the managers and lastly, the customer loosing reasons do not change due to the frequency of the customer information updates
with the rapid advancements in ıt ınformation technology and globalism there has been a certain situation that includes conscius and amended by this effect crm has become an estimate in the market to identify the customers understand what they wish or demand and up to these factors acting in their ways of use the crm applications have had great advantages for acquiring the potential customers but the most importantly obtaining customer from the existing customers also pushed to the goal of creating the customer loyalty of the customer loyalty of the awareness of the customer of crm due to the change of the change of users of the answers to accession of the problems of the support of the accession of the team of users of the accession of the accession of the support of the support of the accession of the accession of users of the support of access to access to access to access to access to access to access to access to accession of users of the support of users of the support of users of users of users of the support of users of the support of the support of the support of the support of the support of the support of the support of the support of accession of accession of accession of accession of access to access to access to access to accession of the
Alan : Ziraat, Orman ve Su Ürünleri; Spor Bilimleri
Dergi Türü : Uluslararası
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