Abstract:

In this research, we have examined the motivations of the academicians to be online on the Facebook environment. We assessed questions such as how do the academicians communicate on the Facebook? Why are they on line in this environment? What different kind of presentation do they make with the other users in terms of usage and satisfactions approach? In the study we have used a mixed method considering that it was adequate for the spirit of the research, the data have been collected by face-to-face in-depth interviews and by Wolfram Alpha application and the collected data were interpreted by using a descriptive analysis. In conclusion, it was observed that the motivation based usage of the Facebook by the academicians was the communication, being visible, and the professional use motivation, and the academicians began to perform their daily communication and activities on this environment. Consequently, this study suggests that academicians do not use Facebook to make new friends but that they act with the motivation to improve their social capital through the sharing environment they create; therefore, this study, from this aspect, differs from the other ones

Keywords: