User Guide
Why can I only view 3 results?
You can also view all results when you are connected from the network of member institutions only. For non-member institutions, we are opening a 1-month free trial version if institution officials apply.
So many results that aren't mine?
References in many bibliographies are sometimes referred to as "Surname, I", so the citations of academics whose Surname and initials are the same may occasionally interfere. This problem is often the case with citation indexes all over the world.
How can I see only citations to my article?
After searching the name of your article, you can see the references to the article you selected as soon as you click on the details section.
Institutional References Quartile Statistics FAQ User Guide Contact us
Institutional Application Application for Journals
Türkçe English
  Citation Number 7
 Views 36
 Downloands 11
Menu
Mendeley
Endnote
REKLAM HARCAMALARININ FİNANSAL DURUMA OLAN ETKİSİNİN PANEL VERİ ANALİZİ YÖNTEMİYLE ÖLÇÜMÜ
2016
Journal:  
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Author:  
Abstract:

Aim of this research is to investigate the effects of advertising expenditures on financial situation of business enterprises. Therefore, advertising expenditures, profitability’s and total assets of companies which disclose advertising expenditures on their financial statements and located in the services sector obtained from kap.gov.tr are analyzed. It is assumed that since the coefficients of the companies’ quarterly data between 2009 and 2016 are not changed as to the period or company, dynamic panel data analysis is used in this research. According to the results which are obtained from 29 quarterly data of 10 companies, it is found that advertising expenditures has significant impact on net sales and profitability.

Keywords:

Citation Owners
Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.
Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.
Similar Articles
1. ENTELEKTÜEL SERMAYENİN İŞLETME BAZINDA ÖLÇÜLMESİNDE KULLANILAN YÖNTEMLER VE SİGORTA SEKTÖRÜNDE BİR ARAŞTIRMA
2014


  Details
 Download PDF
2. SATIŞ HASILATI ARTIŞINDA AR-GE’NİN ROLÜ VE KÂRLILIĞIN AR-GE HARCAMALARINA ETKİSİ: GAZİANTEP ÖRNEĞİ
2014


  Details
 Download PDF
3. SATIŞ HASILATI ARTIŞINDA AR-GE’NİN ROLÜ VE KÂRLILIĞIN AR-GE HARCAMALARINA ETKİSİ: GAZİANTEP ÖRNEĞİ
2014


  Details
 Download PDF
4. SATIŞ HASILATI ARTIŞINDA AR-GE’NİN ROLÜ VE KÂRLILIĞIN AR-GE HARCAMALARINA ETKİSİ: GAZİANTEP ÖRNEĞİ
2014


  Details
 Download PDF
5. DOKUMA SEKTÖRÜNDE VERİ ZARFLAMA ANALİZİ VE MALMQUIST TOPLAM FAKTÖR VERİMLİLİĞİ ENDEKSİ / Data Envelopment Analysis And Malmquist Total Factor Productivity Index In The Weaving Sector
2018


  Details
 Download PDF
6. THE RELATIONSHIP BETWEEN WORKING CAPITAL AND PROFITABILITY: AN APPLICATION ON RETAIL TRADE
2015


  Details
 Download PDF
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Field :   Ziraat, Orman ve Su Ürünleri; Spor Bilimleri

Journal Type :   Uluslararası

Metrics
Article : 1.665
Cite : 9.584
2023 Impact : 0.274
Details
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi