Abstract:

Nowadays, customers want more than they get every day.  When constantly offer new values to their customers, innovation is seen as an important tool. Women, which make up the vast majority of existing, play a major role in the country’s economy and development. This is why, especially in women’s fields, the work to increase innovation is of great importance. The objective of this study is also to develop models that address market orientation, entrepreneurial orientation and the dimensions of inter-business cooperation as a whole to identify the variables that will increase innovation in SMEs and show the impact on the diversity of innovation in SMEs. The research was conducted on the KOBIs who are members of the Ankara Ostim sector groups. The data collected by the survey method was tested with a multi-variant regression analysis. According to the analysis, the size of innovation affects process innovation, product innovation and organizational innovation; the size of cooperation with supplier enterprises affects process innovation, organizational innovation and marketing innovation. Inter-functional coordination and risk-taking dimensions also affect both organizational innovation and marketing innovation while competitive orientation and the dimensions of cooperation with other enterprises also affect marketing innovation. The extent of customer cooperation with has only been shown to affect product innovation. In this regard, it has been concluded that competitiveness, inter-functional coordination, innovation, risking and cooperation with both customer enterprises and supplier enterprises are important to enhance innovation in SMEs.

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