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  Atıf Sayısı 3
 Görüntüleme 59
 İndirme 27
ÜLKELERİN ÇEVRE İLE İLGİLİ DÜZENLEMELERİNİN ULUSLARARASI PAZARLAMA AÇISINDAN DEĞERLENDİRİLMESİ
2016
Dergi:  
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Yazar:  
Özet:

In today’s world in which the globalization level has reached an extreme point, business enterprises are closely affected by the internationalization of labor force, capital and technology as well as the significant increase in international trade. With this enhancement in globalization and world’s trade, heading towards to domestic markets has become mandatory for business enterprises. Enterprises that decide to enter international markets should consider various aspects, as these markets have distinct differences with regard to domestic ones. There are environmental circumstances which affect domestic markets as well as international markets. The legal and political environment, which is one of the environmental factors that affect international marketing, is an important matter that needs to be considered while business enterprises are entering to the international markets. For the markets which are targeted, the application of legal statutes of related countries may have an effect on trade areas of business enterprises. In recent years, green marketing, which gained importance with the increase in the environmental pollution, has been adopted by various enterprises. In this context, the legal regulations which are put into effect by governments in order to protect their citizens as well as natural sources and the reactions of consumers have a significant impact on these decisions. The purpose of this study is to examine the environmental regulations, which can be an obstacle while companies are entering to the international markets, and to inform business enterprises regarding these matters.

Anahtar Kelimeler:

evaluation of regulations related to the environment of countries in terms of international marketing
2016
Yazar:  
Özet:

ın today’s world in which the globalization level has proven an extreme point business enterprises are affected by the internationalization of labor force capital and technology as well as the significant increase in international trade with this improvement in globalization and world’s trade heading towards domestic markets has become important business enterprises that decide to enter international markets shuld consider varius aspects of these markets in terms of conditions which affect domestic markets as well as international markets in legal and environment while in the legal framework of legal reasons for the legal reasons for which are among the international markets in the international markets in the international markets in the legal areas where the legal areas are among countries are among countries in the countries of interest in the international markets in the potential countries where the countries are among countries are among countries in the countries in the countries of interest in the potential countries in the countries of interest of interest in the countries where the countries are among countries in the countries in the countries where the countries are among countries are among countries of interest in international markets in international markets in international markets in international markets in international markets in international markets in international markets in international markets in international markets in the countries where they are among countries where they are affected by the legal reasons for the potential countries are among countries where in the legal

Anahtar Kelimeler:

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Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Alan :   Ziraat, Orman ve Su Ürünleri; Spor Bilimleri

Dergi Türü :   Uluslararası

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Dumlupınar Üniversitesi Sosyal Bilimler Dergisi