Özet:

The value and importance of information and communication technologies (ICTs) and the Internet for human life is increasing continuously. Particularly, the transformative influences of socio-digital community -known as social media- on social quarters become much prevalent. Social media enables individuals through its interactive nature to connect via cyber interactions at global level with various cyber communities. In this regard, this study aimed at deeply investigating the cyber behaviors of active social media users from the perspective of cyber human values. The survey method was applied to collect the research data from 2719 participants. Both singular and correlational survey models were employed. The results show that the level of cyber human values is higher in women, higher in high socio-economic status and high monthly income. Moreover, cyber human values differentiate with respect to perceived personality types and family environment.

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