Özet:

Data mining is a collection of improved methods for bringing together both understandable and usable forms of data for the data owner, discovering that there are unexpected / unknown relationships between large data chunks, potentially useful. Data mining can help insurance companies determine their prices or recognize the market structure. Data mining plays a major role in the management of a number of assets in order to consolidate the position of insurance companies in the sector, where competition is getting stronger. Data mining; By combining techniques in the fields of statistics and databases, it is possible to access useful and valuable information from large databases. It is aimed to reveal the significance of data mining applications in a field that should be interpreted correctly and interpreted like insurance sector in the study. With the analysis of collected data according to the results reached in the study, customers will have the flexibility to find customers according to products and products. In addition, various campaigns to be arranged by the insurance companies in the direction of the obtained data can be used to ensure accurate identification of customers and campaigns for the behavioral characteristics of these customers.

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