Abstract:

Solution-oriented entrepreneurship, which can be defined as a kind of non-profit initiative, refers to the whole of organizations that mission themselves to produce innovative solutions to ongoing social problems. The structure of solution-oriented initiatives proposed as a new field of practice for public relations is different from other public relations practices in terms of their mission and functions. In the study, suggestions will be made on how relations with the people with different practice fields such as image management, lobbying, crisis communication and relationship management can institutional solution-oriented entrepreneurship as a practice domain and develop the domain of influence in this way. In fact, solution-oriented entrepreneurship is thought to play an important role in the formation of social impact, which is one of the main goals of public relations, as the driving force of sustainable and economic development.

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