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11
Görüntüleme
63
İndirme
33
The main purpose of this study examine the relationship between consumers’ shopping motivations and intentions to word of mouth communication behavior. Because of this purpose, base on quantitative research methods and the data has been collected through convenience sampling from consumers in Aksaray with a questionnaire that created based upon literature review. The data has been tested frequency analysis, factor analysis, and correlation analysis. The findings indicate that there is a relationship between consumers’ shopping motivations and intentions to word of mouth communication behavior. In this sense, especially hedonic shopping motivations is become prominent
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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