Abstract:

The role of negative consequences resulting from traditional agricultural practices is great in nature’s balance and the deterioration of human health. In many studies done so far, consumers of natural/organic products have been studied and there has not been a lot of work on the problems producers are experiencing. Therefore, this study aims to identify the marketing problems that natural/organic products are experiencing. The interview form created by taking 2 expert opinions was applied by e-mail to the business owners producing 9 organic, 9 natural products through judicial sampling. Participants mainly produce natural/organic products such as sirke, strawberry, meat, cheese, butter, olive oil, vegetable fruit, cream, soap, eggs, chicken. The research found that the problems of producing natural and organic products were similar. Almost all of the producers are talking about the lack of government support, the consumers are not aware enough. Organic producers have said they have problems with the certification procedures and costs. The cost is too high because of the low version, the marketing problems that occur because of the small-scale production, the unconsciousness of the sellers for those who use the tool, the perception of the price in consumers are other problems that occur.