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Nowadays, tecnological developments brought many advantages to consumer for easy shopping but consumer awareness gained more importance than before at the same time. The objectives of this study is to determine knowledge and awareness level of vocational high school female students who accepted family leaders of the future. In this study, to decide consumer knowledge and awareness, a questionnaire was fulfilled with 250 female consumers of vocational high scools in Selçuk University in Konya representing 2818 female students ofall vocational high school students in campus area. In this study, data collected with face to face method was analysed SPSS 15.0 program by using frequency tables and One-way Anova test. Differences as to age groups, family living city, income level, department of the students were also searched in the study
Nowadays, technological developments brought many advantages to consumers for easy shopping but consumer awareness gained more importance than before at the same time. The objectives of this study is to determine the level of knowledge and awareness of vocational high school female students who accepted family leaders of the future. In this study, to decide consumer knowledge and awareness, a questionnaire was fulfilled with 250 female consumers of vocational high schools in Selçuk University in Konya representing 2818 female students of all vocational high school students in campus area. In this study, data collected with face to face method was analyzed SPSS 15.0 program by using frequency tables and One-way Anova test. Differences as to age groups, family living city, income level, department of the students were also searched in the study
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